Predictions 2022: Media and Advertising

Forrester Predictions 2022

According to Forrester Research, marketers and publishers remain in adaptive mode as they navigate a protracted pandemic recovery and ongoing fluctuations in consumer behavior. Next year, Forrester expects new waves of innovation and experimentation across advertising experiences and media revenue models and that brands will flock to AI-powered audience solutions. Quantcast is mentioned in the report as an example of a company offering AI-driven audience modeling

Are you ready for 2022? Register for your complimentary copy of the Forrester report today to understand the five media and advertising predictions for 2022.


This site uses cookies to offer you a better browsing experience. By browsing this website, you agree to our use of cookies.